Can my business benefit from Pokemon Go?
You may be wondering why suddenly hordes of 20 something adults are running around your business or driving slowly by in their vehicle. This is because of the new hit app, Pokemon Go, by Nintendo. Since a billion kids were indoctrinated into catching imaginary pocket monsters 18 years ago, Nintendo brilliantly decided to bring Pokemon into the real world. It may be strange to see this age group outside – but in a world of increasing solidarity, it’s also refreshing. This is Nintendo’s strategy for making sure their customer-base lives long enough to purchase new games in the future. It may be bizarre (it is) and slightly overwhelming to see so many people staring at their mobile devices, but is this a lucrative business endeavor for your business?
*If your business is located by a Pokestop, load up on Lure Modules and you’re sure to lure plenty of people into your business. Post signage on your building that offers incentives to come in. Be creative, you can appeal to this market.
If Nintendo eventually moves towards the ability to buy a Pokestop – consider hopping on that bandwagon. Though the app’s longevity is inconclusive at this point.