INDUSTRY: Manufacturing, Consumer Product

SERVICES: Brand Strategy, Identity Design, Collateral Design, Digital Marketing, Web Design, Comprehensive


Hammerhead Armor, located in Bay Springs, Mississippi, is a premium manufacturer of aftermarket bumpers and accessories. Our aim is to convey the strength, structure and style of Hammerhead Armor’s steel plate protection in all materials, photos, videos, website design and collateral produced for Hammerhead Armor.


Roberts Creative designed and developed the current Hammerhead Armor branding which has significantly boosted Hammerhead Armor’s brand awareness and has caused it to become highly recognized and respected within the aftermarket bumper and accessories community.

Our goal was to create a recognizable and unique logo, that still utilized some of the features and imagery from their original branding. We needed the logo the be able to scale and still be recognizable on all forms of media and collateral. We also wanted to make sure the brand could stand up against the competitions.

It was incredibly important for the logo elements to be separated and still recognizable. We accomplished this through use of silhouettes when designing.



With the re-brand, we also needed to redesign the old website. We wanted to make sure that Hammerhead Armor had a modern design, which was consistent with the new branding. Another goal was to allow Hammerhead Armor the ability to update the site without code knowledge. We design and developed a custom built WordPress site. With WordPress functioning as their content management system, updates were easy. Social media (Facebook and Twitter) were also set up and integrated into the site.

The old Hammerhead Website


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