How amazing is it that a company that was valued at 30 million dollars just over a year ago, grows to be valued at 1 billion the very next year? Not only valued, but purchased by another company with cash… And that company that paid cash was started the exact same way. Pulled directly from their website: Instagram is ” A fast, beautiful and fun way to share your photos with friends and family. ” Wait ,that’s it…? Yup that-is-it! Why so much value? Well, from my perspective it should speak to every marketer/advertiser with a resounding ” It’s about the value of relational marketing!” Not that this is news to all but we should all take note that we have truly entered a new era in marketing and advertising.
Another little tidbit, this company that was purchased for 1 billion dollars was Instagram. Which is wild because as of today an issue of the New York Times is currently valued at 967 Million which is somewhere close to 100 years old.
A day to truly remember for all of us in the Advertising / Marketing / Design world!