As a public relations major, professors are continuously encouraging students to be an innovative thinker. The catch is that you have to be good at a multitude of skills like communication, writing, positioning, designing, marketing, management, etc. etc. etc.
My summer internship at Roberts Creative has helped me to become more in tune with my creative and innovative side, which is a necessity when working in PR. Advertising can help create an image for a particular product, person or event. This is what PR is all about. My newfound interest in advertising goes hand in hand with a new favorite TV show, Mad Men.
Set in 1960s New York, Mad Men is an AMC drama series revolving around the conflicted life of Don Draper, the biggest name in advertising. The show depicts the ruthless, competitive yet glamorous life of working in Madison Avenue advertising. Although advertising plays a key role in the show, it’s not at all just for those in the advertising profession. It would be impossible to go into detail of each character’s dramatic and twisted story throughout the now four seasons, but it’s what makes the story so addictive.
The uniqueness of the story also makes it intriguing and has really brought the 1960s back to today’s culture. Mad Men often incorporates historical events of this time period into the show, and the scenery and extraordinary fashion alone are enough to draw you in.
As a public relations major, it’s also interesting to see the relationship between public relations and advertising. Because today’s culture is so different from that of the 1960s, you see how public relations has really developed and changed. Now that we live in a culture of non-stop innovation, a companies relationship with the public and its customers is more relevant today than ever before.
Let’s just say Mad Men is educational or maybe just plain entertaining, but come to think of it, so is advertising.
Posted by Sicily Axton