Marketing vs. Advertising.
I’m most likely 100% positive on the fact that most people don’t know the difference between the two. Most comments consist of, “Eh, that’s basically the same thing, right?” Well, much to my surprise before I began my journey at Roberts Creative, that was definitely my thought process. In reality, the two have many differences. Who would have known?
The Dictionary.com definition of Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.
The Dictionary.com definition of Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.
I know what you’re thinking. You are still confused and are probably looking for a point in all the craziness. I felt this way too. At least I did, until reading a few articles from the brilliant minds of Marketing.
Advertising is but a mere single component of marketing. Advertising is like the filling of one slice of the pie. This is how you get the word out concerning businesses, the services you’re offering, or the product. Advertising consists of billboards, newspaper articles, direct mail, radio, internet, television, etc. Fact is, advertising can be said as the largest expense of most marketing plans.
Then, think of marketing as the actual pie. This pie has several different slices inside. Inside that pie you have advertising, media planning, public relations, distribution, sales strategy, community involvement, etc.
You see, it may seem very simple. Yet, these marketing plans that may seem boring or a waste of time, need time put into them. Just like with Advertising, public relations, etc. If these things don’t work together, then the overall Marketing plan will not be effective.
Just like in that yummy, delicious, strawberry pie. If you leave out the sugar, one tiny little ingredient, the entire pie is ruined.
See, you can learn something everyday. Except, right now, all I can think about is pie. Mmmmm!
Posted by Brooke Davis