‘Multi-Media’ agencies: The Differences between Paid, Earned and Owned Media
Roberts Creative Group defines itself as a multimedia advertising agency based in Laurel, MS and Austin, TX – but what does multimedia entail, exactly? Advertisers are always expanding boundaries to connect with — or target — the audiences that most value a given client’s content. Targeting is a very important tool to enhance audience value and the type of media can help advertisers target the correct audiences and gain the correct exposure for each advertising objective. Knowing how to differentiate between paid, owned, and earned media will help you create, implement, and monitor your advertising strategy to include all three types, and thus ensure you are spreading your message and attracting potential customers to your business.
With terms such as inbound, outbound, paid, earned and owned, it’s easy to become a bit confused; this article will shed some light on the different media used in advertising and how each affects the client: