Pivot to Video: The Marketing Tool You’re Missing
It’s no secret that video marketing is on the rise, and is greatly surpassing the idea of being a short-lived trend. Video is now a universally profitable marketing tool and is overtaking consumer preference statistics.
“No matter what you’re selling, no matter what your company does, if you don’t have a video marketing strategy for the biggest video platforms, you are going to lose.” -Gary Vaynerchuk
What could implementing video into your marketing strategy mean for your business?
A truth most of us know is that users tend to skim content. But among the things that consumers do consume thoroughly, video tops the list.
55% of people consume video thoroughly, 52% consume social media posts thoroughly, and 43% of people skim content like blogs.
Not only do people pay more attention to video content, they are requesting it. The demand for video is increasing every day.
So, we know that video marketing can “grow” your business, but what does that really mean for you? What’s the real “impact” of implementing video into your marketing strategy?
- Video Shows an Increase in Sales and Strong ROI (Return on Investment)
74% of users who watch an explainer-video about a product will buy it.
- Consumers are More Likely to Share a Video
70% of viewers claim that they have shared a brand’s video at least once in their lifetime.
- Viewers Retain More Info From Video Than Text
People absorb 95% of a message from watching a video comparably to 10% of the message when reading text.
- Viewers Are More Likely to Remember the Message
80% of people will recall a video they viewed in the last 30 days and are likely to remember the message.
- Users Are More Likely to Spend More Time on a Website with Video
The average consumer spends 88% more time on a website that has video than a comparable website that does not.
The data clearly shows that video is the next big thing when it comes to content marketing. Not only do consumers prefer it (for the most part), but social media platforms favor it.
“Uploading videos directly onto your chosen platforms ensures auto-play when followers scroll through their feeds, giving you the best chance of catching their attention. Simply linking to a YouTube or Vimeo video means you won’t benefit from this functionality, so the levels of engagement are likely to be much lower.
Make plans to get well-acquainted with video, because this is a tool that you should’ve implemented into your marketing strategy yesterday.