SEO and CSI in Mississippi: How long until my blog builds business?
SEO in South Mississippi: How long until my blog builds business?
So you’ve started a company blog…. now what? Building up a consistent following and community of customers, potential customers and leads can take awhile. If you aren’t seeing direct increases in business, traffic and revenues quite yet, don’t give up! The best answer to the question, “how long until my blog builds business?” is that there is no definitive timeline. It all depends on your business, your industry and your inbound marketing game-plan.
However, there are strategies that will expedite this process of building traffic and customers through your blog. In this article, we will cover two of these strategies to build blog followings for businesses in South Mississippi.
First, if you aren’t familiar with the terms SEO and Inbound marketing, don’t fret; just visit this blog post and this SEO optimization guide to become a bit familiar with these terms before continuing. If you’re already familiar, or if you just read the aforementioned articles and are now up-to-speed, we will dive right into two strategies to help your content build business: location keywords and long-tailed keywords.
One of the best ways to increase website traffic and to analyze the results of your marketing efforts is through search engine optimization, also known as SEO. Roberts Creative has written many articles about SEO and for good reason; it works! The common saying goes, ‘if a tree falls in the forest but no one is there to hear it, does it make a sound?’ This philosophical question can be applied to generating content; if great content exists, but no one is there to read it, then will it make a sound impact on your bottom line? Probably not. SEO exists to allow your content to show up in search engine results, and thus bring readers to your website who may, in turn, become customers.
Effective SEO takes into account content saturation index, how widely used a search term or keyword appears. The more specific you can be in your keyword usage, the easier a customer can narrow in on that search. Think of it this way: have you ever ran in a race —5k, half marathon or marathon? You definitely want your family and friends there to cheer on your valiant effort. If there are only 5 people running in the whole race, your audience can spot you easily within the pack and follow along to your finish! However, if there are 500 people in the race, your audience is going to have to search a lot harder and pay much more attention to every passerby in order to find you, if they ever do; there is the chance that your audience will miss you run past all together among the crowd of competitors! Knowing the content saturation index for any given keyword will tell you how many competitors you’re racing against and will allow you to pick those races (re: keywords) that allow you to be more easily found. Roberts Creative Group uses marketing platforms to identify the keyword saturation and thus can use the keywords that will have a more profound impact in SEO and organic search-engine result rankings. Below, are two tips for trying to decide which keywords to use.
- Location Keyword
In South Mississippi, one way to set yourself up for success with content saturation is to specify your location. If you are distributing your products and services in the South, what better way to find your target audience than by ensuring your proximity. If you include the city and state that your company operates in, such as Laurel, Hattiesburg, Biloxi, Bay Springs, Mississippi and MS, then your customers will be able to find your company and your content a little easier amongst the competition.
- Long-Tailed Keyword
When creating any sort of content, keep in mind the long-tailed keyword. The long-tailed keyword is essentially the very detailed and specific subject/topic of your content. Mindfulness of long-tailed keyword use will help increase your rank in content searches by decreasing competition and drawing in more traffic.
Here are some examples:
Roberts Creative Group offers clients a platform to seamlessly integrate inbound marketing and owned media plans into their marketing and advertising strategy.