What You Need To Know About Super Bowl 50
February 7, 2016 — Today, the National Football Conference (NFC) championCarolina Panthers and the American Football Conference (AFC) champion Denver Broncos go head-to-head for the NFL Championship.
The Super Bowl’s 50th milestone also comes with a small marketing change; the NFL is temporarily suspending the use of roman numerals and will thus be called Super Bowl 50, rather than Super Bowl L. Roman numerals were first used in 1971 for Super Bowl V, the Baltimore Colts’ victory over the Dallas Cowboys. This suspension will only be used for marketing the 2015-season game and next year will resume as Super Bowl LI.
The Super Bowl has always proved to be a big day for advertising, drawing in large viewers who are either fans of football, advertising, the half-time entertainment or some combination of all three. Viewers of Super Bowl 50 can expect a fantastic half-time show from headliner Coldplay and recent Super Bowl half-time favorites Bruno Mars and Beyonce.
For those eagerly anticipating the advertisements, ESPN writer Darren Rovell reports that CBS will hit the $5 million mark for a 30-second ad during Super Bowl 50; this price reflects an 11% increase over NBC’s base price of $4.5 million in 2014. However, the high cost has a high reward as Super Bowl XLIX between the New England Patriots and Seattle Seahawks was the most watched television broadcast in U.S. history with 114.4 million viewers. Nielsen studies show that Super Bowl XLIX drew in an average of 111.5 million viewers and 5.6 million people in the U.S. sent 25.3 million tweets over the course of the entire game.
Super Bowl 50 will take place at Levi’s Stadium, home of the San Francisco 49ers and will hopefully continue this momentum of increasing viewers and engagement.
Carrying on the traditional cycle of broadcasting partners of the NFL, this year’s game can be viewed on CBS with a kick-off time of 6:30 p.m. ET. The game will be available online via CBSSports.com and on the CBS Sports app for Xbox One, Apple TV, Android TV and Roku. Verizon Wireless customers can stream the game via the NFL Mobile app.